Shanghai Willy Import and Export Co., Ltd. is a comprehensive trading company devoted to becoming the preferred strategic partner of major global retailers in China. Founded in 1999, the company has experienced more than 21 years of dedicated operation and development, and has developed into a comprehensive enterprise integrating research, development, design, production and sales of luggage & bags with self-owned brand. The major products include trolley case, backpack, children's bag, goody bag, brief case, travelling bag and so on. In recent years, the company has expanded its product lines, gradually involved in sports goods, outdoor goods, Christmas gifts, cultural and educational supplies and other export business. The main customers are the hypermarkets, large retailers and importers in Europe and the United States, such as Carrefour, Tesco, Auchan, ALDI, Li & Fung, etc.

At present, the company's annual export volume is more than 80 million US dollars. It’s a professional trading company with the leading export volume of a single luggage & bag product in East China, and one of the largest luggage & bag exporters in China. Shanghai Willy Company is always committed to promoting the international status of China's luggage & bag industry and enhancing the international brand influence of China's luggage & bag products. At present, the company has won stable foreign customers and highly collaborative domestic factories. What’s more, a young, promising, capable, enthusiastic, united and collaborative business team has been created after many years of development.

With 110 employees, the company has four holding subsidiaries, including Shanghai Bi-Lotus Import and Export Co., Ltd., Shanghai Vinton International Trading Co., Ltd., Kindlite(Shanghai) Business Consulting Co., Ltd., and Shanghai Sunway International Trading Co., Ltd. And the company has also invested in five entity enterprises, such as Shanghai Lily Gift Co., Ltd. It has gradually developed into a group company enjoying the coordinated development of prominent main business and industrial diversification.

Shanghai Willy Company advocates the core values of "responsibility, team spirit, result orientation, customer value", and always upholds the ultimate goal of "profession, discipline, high-efficiency and sustainable growth" on talent cultivation. We sincerely welcome businessmen from all over the world, and the consistent business philosophy is always adhered to create value for our customers. Meanwhile, we try to build a win-win future with a responsible attitude towards society, shareholders and employees, with the spirit of constant innovation and daring to be the first.